FRANCHISE BREAKOUT: The Modern Buyer Playbook: What’s Changed and What Hasn’t
Today’s homebuyers have more data, options, and opinions than ever, yet the fundamentals that move them have not changed: trust, clarity, and connection. In this fast-paced session, NoviHome’s Haley Naebig shares insights drawn from working with more than 150 builders nationwide to unpack how buyer behavior has evolved and what still matters most. Attendees will learn how to meet modern expectations without losing the human touch, using simple shifts in communication, follow-up, and visibility that drive measurable results. It is a fresh, practical look at how to modernize your buyer journey while staying true to the principles that have fueled Epcon’s success for four decades.