Rob Krohn has 20+ years of experience leading marketing, advertising and lead generation strategies. As the vice president of marketing for Epcon, Rob oversees strategy and execution for all company marketing initiatives. He also serves as a consultant to Epcon’s national network of Franchise Builders. Prior to his current position, Rob oversaw brand management and marketing for Assurex Global, HSG/CodeBlue and HTP (acquired by McKesson). Rob holds a BFA from The University of Akron. Rob speaks frequently at industry conferences on topics such as traditional and digital lead generation, lead conversion techniques, marketing technology, as well as virtual and augmented reality.