FRANCHISE BREAKOUT: After the Tour: Guiding Your Prospects from Interest to Action
Most prospects don’t walk away because your community isn’t right. They walk away because no one helped them figure out how to get there. After a prospect tours your community, what happens next? Too often, sales teams lose momentum during this critical phase of decision-making. Drawing from the book After the Tour: Guiding Your Prospects from Interest to Action, this session reveals what prospects are really thinking after they leave, the barriers that delay decisions, and how to effectively move them from interest to action.
Together, Kiera DesChamps, Amy McCormick, and an Epcon community sales consultant will provide a blend of research, practical tools, and real-world examples. Attendees will gain a deeper understanding of buyer psychology, learn how to remove obstacles by listening for logistical cues through relationship-driven follow-up, and leave with actionable strategies to improve conversion rates and accelerate move-ins.