How Builders Balance Sales Pace and Margin in Uncertain Times

March 19, 2026
10:45 am - 11:15 am

How Builders Balance Sales Pace and Margin in Uncertain Times

In uncertain markets, builders are forced to balance sales pace and margin using signals that often arrive too late or lack context. This session shows how builders combine their own sales, pricing, and traffic data with market context to get prescriptive direction, not generic advice—clarifying which lever actually matters and enabling sales and marketing leaders to act early with confidence.